Warner Inc will enter a strategic alliance with China
Entertainment Television Broadcast Ltd (CETV,) it was
announced today by Gerald M. Levin, chairman and CEO,
Time Warner Inc.
System Asia Pacific, a division of Time Warner, with
additional assistance from Warner Bros International
Television, will work closely with CETV founder Robert
Chua to revamp the Hong Kong based Chinese language
family general entertainment channel and provide global
sales and marketing support. Chua remains chairman and
continues to oversee the channel's content.
channel will be enhanced with specially selected Turner
and Warner Bros content that will air alongside CETV's
locally produced and acquired programming. Time Warner
will also use its resources and expertise to create
original Chinese coproductions which will air on the
channel and be distributed globally.
``We see this
alliance with CETV as an ideal way for Time Warner to
assist in the creation of a high quality Chinese language
channel that will meaningfully contribute to the development
of original Chinese programming and be a great service
to the television industry,''' says Levin.
is to create and distribute diverse programs for viewers
around the world. We look forward to brining our expertise
in channel management and marketing to CETV to benefit
Chinese speaking audiences around the world,'' says
Terence F. McGuirk, chairman, Turner Broadcasting System,
Inc. ``This is the perfect collaboration to bring CETV
forward. We are delighted to have Time Warner's involvement,
particularly because they share our programming vision
and our commitment to continuing discussions with other
Chinese investors,'' said Chua.
CETV is a 24
hour Mandarin language family entertainment channel
which launched in March 1995. It reaches an estimated
audience of 33 million households in Asia and is distributed
on the AsiaSat 3S satellite.
Turner Broadcasting System, Inc., a subsidiary of Time
Warner Inc is a major producer of entertainment products
around the world and is a leading provider of programming
for the basic cable industry.
Inc (NYSE: TWX, www.timewarner.com) is the world's leading
media company. Its businesses include: cable networks,
publishing, music, filmed entertainment, cable and digital