Call for HK interactive TV to show viewership
By Sharon Desker Shaw by Media Asia 28-Jan-05, 06:26
The city’s newly-launched 24-hour interactive television channel — called Interactive Channel — is pushing to attract serious advertising dollars, but agencies insist it must make a compelling case to prove viewership first.
Founder and chairman of Interactive Channel Company Robert Chua believes the convergence of broadcast TV, the internet and mobile networking technology, coupled with infotainment-based programming, will appeal to advertisers.
Launched on Hong Kong's pay-TV Channel 27 on December 12, followed by cable operator CTI, the channel will also be available throughout the world on the internet
through Hutchison Global Communications broadband network by month's end, said Chua. "The channel breaks new ground, combining traditional TV with the internet and
mobile communications," said Chua, a former TVB pioneer, who created the Miss Hong Kong Pageant and the successful Enjoy Yourself Tonight show.