Mumbai media stars return home to mentor local companies

Shekhar Kapur, world renowned filmmaker, and Priya Prakash, head of the BBC's interactive media player, headline a stellar line-up of International Mentors at the internationally acclaimed X|Media|Lab, an official part of FICCI-FRAMES. X|Media|Lab seeks 10 great 'digital entertainment' project ideas to be mentored in the Lab

Mumbai, Maharashtra, IND, 2007-03-12 01:07:57 (
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X|Media|Lab, the internationally acclaimed think-tank and creative workshop for digital media professionals, today announced X|Media|Lab Mumbai "Digital Entertainment", March 26th - 28th, as part of FICCI-FRAMES, India's largest business entertainment event.

15 of the world's digital media powebrokers will join selected local media companies and project teams in a three-day creative think-tank where they will provide mentoring support and advice to assist local ‘Digital Entertainment’ projects get to market and achieve commercial success.

International media stars converging on Mumbai for X|Media|Lab include:

  • Shekhar Kapur, World renowned filmmaker (London)
  • Priya Prakash, head of the BBC interactive media player project (London)
  • Dr Mark Ollila, Worldwide Head of Strategy and Technology, Games, Multimedia, Nokia (Finland)
  • Dale Herigstad, 4-time Emmy Award winner including the first Interactive Emmy Award (Los Angeles)
  • Marcelino Ford-Livene, General Manager of Consumer Strategy for Intel’s Digital Home Group, and Governor of Interactive Media, Academy of Television Arts and Sciences (Los Angeles)
  • Matt Costello, writer of best-selling computer games “Doom 3” and “Pirates of the Caribbean” (New York)
  • Robert Chua, Asia’s leading interactive TV pioneer (Hong Kong)
  • Isaac Kerlow, Award winning animation film-maker and board member of both the Media Development Authority and the National Research Foundation (Singapore)
  • Ferhan Cook, President of Any Screen Productions, Europe’s leading business development and digital content strategy consultants (London)
  • A.K. Madhavan, CEO, Crest Animation Studios (Mumbai)
  • Sidhartha M. Jain, Head of Animation, Adlabs Films (Mumbai)
  • Elina M. Koivisto, Senior Researcher, Nokia Research Labs (Finland)
  • Tom Kennedy, Director, Digital Strategy, Legion Interactive, and Australian Film Commissioner (Sydney)
  • Alexander Gruensteidl, Director, Digital Wellbeing Labs (London)
  • Paul Strickland, representing a US$300 million investment fund (Beijing)

X|Media|Lab is looking for 10 great projects along the general theme of ‘Digital Entertainment’ – computer games, animation, IPTV, digital cinema, interactive entertainment and content, mobile applications – to be part of X|Media|Lab Mumbai.

Project teams and companies can submit their project ideas online at:

Selected projects will have the opportunity to work one-on-one with the X|Media|Lab Mentors over the intensive three day workshop, as well as be part of FICCI-FRAMES, India's must-attend business entertainment conference. This is a not-to-be-missed opportunity!

Previous Lab projects that have gone on to receive recognition include:

  • Forget the Rules from Jim Shomos won ‘Best Mobile Format’ at the 2006 MIPCOM Awards. (X|Media|Lab Melbourne 2004)
  • JTV, the Australian Broadcasing Corporation’s major youth multi-platform digital cultures initiative, won ‘Best Cross Platform Content’, at the 2007 AIMIA Awards. (X|Media|Lab Melbourne 2006)
  • A mobile application that enables audiences in China to learn English via their mobile phones was licensed to three of China’s major mobile operators with an initial half a million subscribers (X|Media|Lab Singapore June 2005)
  • Space Station Leonis, an education based computer game developed by the National Institute of Education, was rolled out through Singapore’s high schools in January 2007 (Singapore November 2005)

“X|Media|Lab is proud to be a partner of India’s digital media industries, its incredible energy and limitless imagination. We are genuinely excited to now have an India node in the X|Media|Lab International Network,” said Brendan Harkin, Director X|Media|Lab.

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About X|Media|Lab (pronounced “cross media lab”)

X|Media|Lab is the internationally acclaimed think-tank and creative workshop for digital media professionals across the emerging digital media disciplines in computer games, animation, digital cinema, interactive content and entertainment, and mobile applications. X|Media|Lab brings together the world’s leading digital media practitioners, power-brokers, and innovators in a unique creative environment that helps companies and project teams improve their own digital media ideas, get their products to market, and achieve commercial success.

In 2007 X|Media|Lab will be held in Mumbai (March), London (June), Melbourne (August), Singapore (October), and Beijing (December).

X|Media|Lab was created in 2003 and has been held at the Sydney Opera House, the Museum of Contemporary Art, and the Australian Centre for the Moving Image; as part of the Sydney Film Festival, the Melbourne International Film Festival, the Asia Media Festival, the Asia Games Developers Summit, and Broadcast Asia.

International Partner: Nokia Multimedia

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For more information, Please contact:

Megan Elliott
X Media Lab

Phone: +91 9819201504, +61 414 573336

You can also visit for more information.

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