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TIC Spreads Its Wings Over the Mainland
December 2005

The Hong Kong film industry is facing an all-time slump. The HK TV industry is also declining, with all of Asia, in fact, now looking towards Korea for creative TV dramas. But Robert Chua, after 41 years in the TV industry, has shown no abatement in the flow of original ideas. And he is not content to merely innovate within the HK market. He has since 1979, when his company became the first foreign production company to enter the Chinese market and sell foreign TV advertising, been spreading his wings over the Mainland.

This Tuesday 12th of December marks the first anniversary of Robert Chua's "The Interactive Channel" (TIC), but he has other reasons to celebrate. TIC will now be licensing it's cutting-edge format, recognizable brand name, and technological set-up to Chinese cable stations.

Staff from the licensee in China will receive training in the TIC studio in HK, and the studio's technical team will in turn fly to China to set-up all the software and hardware required so that the studio is effectively "a turn-key operation".

Robert Chua feels that "there there is a lot of potential" for interactive television in China. When asked if he felt that having an interactive channel in China will in any way breed competitiveness with the HK market he said that it "certainly will breed competitiveness amongst Chinese cable channels but would not affect HK-TIC", and added, "TIC will certainly benefit from franchising to channels in China."

Chua also has more developments in store for the local HK market, and in 2006 TIC will expand its interactivity with cross-channel TV promotions, and will organize events such as "TvNet Press Conference", in which TIC will cover a press conference live, allowing reporters to send in their questions via SMS, webcam, videophone, or 3G phone. There are also plans to incorporate live auctions with bidding done over the Internet, as well as the ability to download Asian movies and TV shows for a fee.


Saul Symonds

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