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AATELP Paves the Way for a Brighter TV Future
December 2005

The 1st "Asia-Australia Television Executive Leadership Program" (AATELP), organized by the International Institute for Television Leadership in conjunction with Singapore's Media Development Authority and Australia's ScreenWest, recently drew to a close. The program ran from the 17th to the 22nd of November 2005, and took place at the five-star Bunker Bay Resort tucked away in the southern corner of Western Australia.

President of Banff Executive Leadership Inc. Doug Macnamara felt the first AATELP went very well. "All the participants provided positive feedback about the program design, applicable techniques, 'live case-study' elements, and the ability to network with their peers. In particular, the mix of participants from Australia, Singapore, Indonesia, plus faculty from Hong Kong and more provided diversity of perspective."

The guest faculty from HK included Robert Chua who is actively involved in moving programming and interactive TV services into China and, as Macnamara put it, "is a bit of an Icon of the Hong Kong television world." Speaking of Chua's role in the program Macnamara said that "he gave a presentation on how he sees television evolving in the near future, discussing various business models and 'Value Propositions' for successful channel strategies."

Macnamara added: "This is a significant issue for the TV industry at the moment - building a successful business strategy and value offering no matter what your roots or licensing bases!"

AATELP is aimed at giving high-level professionals - Directors of Boards, Vice Presidents, General Managers - intense and detailed training programs designed to cater for the particular strengths and weaknesses of each participant. Subjects covered include strategic thinking and planning, understanding the changing world of television, branding and market positioning, as well as personal leadership practices. The lectures were developed to help these executives capitalize on global opportunities available to them as well as developing their entrepreneurial, strategic and management skills.

The program is based on the highly successful "Alliance Atlantis Banff Television Executive Program" which was targeted at the Canadian industry. The 2006 AATELP program will take place in Singapore and, if all goes well, it will continue to alternate between Australia and Singapore in the years to come. The organizers of  AATELP are working hard to ensure that next year there is increased participation from Hong Kong, Mainland China, Japan, Malaysia, Thailand, New Zealand and India.


Saul Symonds

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