Kong: Robert Chua launches ‘The Interactive Channel'
Robert Chua, the industry
veteran who created Asia's longest-running variety show, Enjoy
Yourself Tonight, and founded China Entertainment Television
Broadcast (CETV), which was sold to Time Warner in 2003, has recently
launched The Interactive Channel in
Hong Kong as a private venture. The channel is available via cable to
an audience of 700,000 and as an IPTV channel to some 50,000 viewers.
Labelled the world's
first ‘cross media’ interactive TV Channel, TIC mainly offers talk
shows that invite the audience to interact via a wide range of
networks. There is a total of six video boxes, one for the TV studio
feed, a chat-room box (which displays internet and SMS messages), a
callers' box (fixed-line phone, video-phone, mobile 3G and VoIP to
call in), a voting box (for SMS and internet), and a moving scroll
message bar, as well as a separate banner-ad box, all on one screen.
Revenue is to come from premium interaction (SMS, IVR, MMS) and 'play
points', which viewers can purchase on the internet in order to
interact with the channel. I met with Chua in Cannes, and he admitted
that for now, audience response has been low, which may be
attributable to lack of active promotion. Chua is looking to expand
his channel to the rest of China and beyond.