From: Business Wire  |  Date: 11/30/1995

VIRGINIA BEACH, Va.--(BUSINESS WIRE)--Nov. 30, 1995--Tim Robertson, chief executive officer of International Family Entertainment, Inc. ("IFE") (NYSE: FAM), announced today that IFE has joined forces with the Indonesian Lippo Group, based in Hong Kong, and The MUI Group, a publicly listed Malaysian conglomerate, to invest in and create strategic media assets throughout Asia. This new venture's initial foray into the Asian media market is a joint investment in securities convertible into an 80% controlling interest in Hong Kong-based China Entertainment Television Broadcast, Ltd. ("CETV").

Advertiser-supported CETV is a 24-hour satellite service targeted at the 1.25 billion Mandarin-speaking Chinese audience in China and throughout the Pacific Rim. The only "free-to-air" channel developed specifically for the Chinese, CETV focuses on delivering family-oriented entertainment. CETV officially began operations on March 11, 1995, with the launch of its first television network, CETV Family Channel, which is devoted exclusively to family programming, offering entertainment and variety programs, documentaries, dramas, game shows, movies and other programs of educational value with wide appeal to viewers of all ages.

CETV Family Channel beams down programming 24 hours a day via satellite APSTAR-1, dubbed "the hotbird over China." Advertisers include well-established names, such as Procter & Gamble, Lauda Air of Austria and the two leading Hong Kong-published mainland Chinese newspapers, Wen Wei Po and Ta Kung Pao. The participation of IFE, The Lippo Group and The MUI Group will not only provide the financial and business impetus for CETV's expansion of its operations, but IFE will also contribute advertising sales and marketing expertise to the venture.

Commenting on the announcement, Robertson said, "Through IFE's participation in this joint investment in CETV, the Company has taken a significant step toward its goal of becoming one of the leading providers of family entertainment in the world. In addition to our gaining entry into the market with the largest potential in the world, IFE's association with such strong regional organizations as Lippo and MUI greatly enhances our opportunity for success. We believe our programming, which celebrates the strength of traditional family values, will be well-received in China and other Pacific Rim nations. We also expect the relationship to offer coproduction opportunities, as well as an avenue for continuing distribution of IFE's originally produced and syndicated programming."

"We are very pleased to announce this investment by companies which share CETV's vision of providing top-quality family entertainment to Chinese-speaking viewers throughout the Pacific Rim region," said Robert Chua, CETV's founder, chairman and chief executive officer. "The entry of such well-established investors will give CETV a strategic edge in fortifying its market niche in Asia's media and entertainment industry, which is the fastest growing in the world."

Chua and his wife, Peggy, were among the first entrepreneurs to have penetrated China's television market in 1979 by initially securing foreign advertisements for television stations and later distributing foreign-made television programs to the stations. Through 15 years of business dealings in China, the husband-wife team has developed extensive knowledge regarding the country's television industry and a long-standing rapport with the industry's leaders.

The Lippo Group, listed on the Hong Kong Stock Exchange, is well-positioned in Hong Kong's property and banking market with an established name in property investment and development, estate management, corporate finance, underwriting, funds management, securities trading and investment, and the provision of banking, mortgage finance, financial, insurance and other related services.

The MUI Group, a Malaysian conglomerate listed on the Kuala Lumpur Stock Exchange and the Singapore Stock Exchange, has developed a corporate presence in Hong Kong through key acquisitions resulting in its 25% stake in South China Morning Post (Holding) Ltd. and its controlling interest in Morning Star Holdings Ltd., Hong Kong's leading tour and travel operator, which is also active in property developments and hotel management and ownership.

International Family Entertainment, Inc. owns and operates an array of entertainment assets. Four cable television networks, The Family Channel, The Family Channel (UK), The Family Channel De Las Americas and FIT TV, provide high-quality entertainment and information programming that emphasize traditional values and can be enjoyed by the entire family. MTM Entertainment, Inc. is engaged in the development, production and distribution of television series and other programs throughout the world. The Company's live entertainment division includes Calvin Gilmore Productions, which produces live musical variety shows, and the Ice Capades. The Family Channel is one of the nation's largest advertiser-supported basic cable television networks, reaching approximately 97% of all cable households and 66% of all television households.

CONTACT: International Family Entertainment Inc., Virginia Beach

David R. Humphrey, 804/459-6000

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