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Asia's Cetv Switches Off At End Of July

Publication: The Hollywood Reporter
Date: Tuesday, July 21 1998
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Asia's "no sex, no violence, no news" satellite boss Robert Chua will lay his China-focused China Entertainment Television Ltd. (CETV) family channel to rest at the end of this month after failing to find new investors.

Chua said Monday that he could no longer pay satellite service operator APT satellite or satellite uplink service provider Hongkong Telecom.

The Hong Kong-based companies have notified him that they will pull
the plug on the beleaguered 3-year-old network on July 31, Chua said.

Since July 1, Chua has suspended all entertainment programming with the exception of a nightly four-hour live call-in show, "Heart to Heart," which is repeated three times throughout the day.

Chua claims the show has received more than 4,000 calls in the past six months from viewers who support his family-friendly entertainment network.

Plagued by financial woes and non-existent advertising sales since its launch in early 1995, CETV was plunged into crisis at the end of 1997 when a deal with a mainland Chinese consortium to buy 80% of the network fell through. Yang Weiguang, president of China's all-powerful state-run network China Central Television, was part of the consortium.

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