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    « January 23, 2006 | Main | January 26, 2006 »

    January 24, 2006

    NATPE LOOKS AT CHINA --370 MILLION TV SETS & GROWING

    NATPE SESSION: EMERGING ENTERTAINMENT & MEDIA MARKETS --- looks at India and China. BY JOYCE SCHWARZ, Hollywood columnist, emerging entertainment analyst and blogger:

    The statistics for television in China are staggering -- did you know that 20 percent of the TV viewers worldwide are now in China! A fascinating panel focusing on emerging entertainment in the Asia-Pacific which boasts the fastest-growing entertainment and media market in the world was the first panel for coverage by Joyce Schwarz, Hollywood columnist and blogger http://www.hollywood2020.blogs.com/.

    INTERNATIONAL IS THE KEY WORD:  Did you know that the Asia-Pacific area will average 11.6 percent annual grown over the next five years according to PriceWaterhouseCoopers, sponsors and co-producers of this special panel 11:45 to 12:35 p.m. Tuesday, January 24 at the Mandalay Bay Convention Center.

    PANEL PARTICIPANTS AND MODERATOR: Moderator Arnold Peter, Chairman Entertainment & Media Practice, Raskin, Peter, Rubin & Simon, and panelists: Andy Bird, President, Walt Disney International, Alie Chang, Founder and CEO EarthNet Media Inc., International Telecommunications, Inc., Robert Chua, Founder and Chairman, The Interactive Channel Company; Marcel Fenez, Asia Pacific Leader , Entertainment & Media Practice, PricewaterhouseCoopers.Joycealiechinanatpe_2

    click on thumbnail to see blogger/emerging media analyst consultant Joyce Schwarz and NATPE panelist Alie Chang, http://www.earthnetmedia.com/ discussing the panel on Asia/Pacific and Chang's presentation on television in China.

    FOCUSING IN ON CHINA TELEVISION: The panel moderated by Arnold Peter was superb covering some of the most exciting opportunity in emerging entertainment worldwide. In this blog, I'm focusing in just on China. In Alie Chang's presentation she included some other stunning statistics including:

    *370 Million TV Sets in China, *500 million radios *180 minutes per day (3 hours) average television viewership, *100 million cable customers (and yes, they pay for cable too), *368 TV stations, *2000 Channels, *900 TV program production companies, *10,000 episodes of TV drama each year are produced *1709 radio stations in China, *2119 newspapers and more than *9000 magazines.

    LEADING ADVERTISER: Procter & Gamble at $46.5 million and leading advertising categories include: 1) Household 2) Food & Beverages 3) Pharmaceutical and 4) Misc including services.

    ALI CHANG, Founder and CEO, EarthNet Media Inc. International, gave a most informative presentation with stats this blogger has never seen before - opening the Pagoda on what's happening in China TV today. She even included some specific case studies such as:

    MTV CHINA -- 24 hour channel seen in Guangdong & Hong Kong and other areas. Note the channel is locally produced and is seen in 138 million TV households in China. MTV China formed an alliance with Beijing TV.

    In her impressive powerpoint presentation, Chang noted that broadcasters and programmers need to be aware of China Media and TV rules including the edict that no more than 25 percent of airtme in China can be allocated for foreign movies and TV series.

    Chang, well known as an architect and designer also chimed in with relevant comments about copyright and DRM in China. She mentioned her own experience where Chinese television executives came back to her saying that they had tried to imitate her successful programming but knew she could do it better and invited her to co-produce the programming with her. She also told a great story about how her firm helped NATIONAL GEOGRAPHIC finally get established in China with the help of Jeff Berg from ICM who she brought in to close the deal.

    Chang noted that quality and cooperation are key to success in China.  She explained that if you have money to spend in China you want the real thing -- not a cheap imitation or rip-off -- whether it is consumer goods or entertainment programming. Kudos to her for explaining what's what in China today.

    More on this panel and more NATPE coverage in this blog later today and all week. Signing off on location at the Mandalay Bay at NATPE 2006.

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