Tuesday, April 03, 2007

Anatomy of our experience at X Media Labs

For those who haven't had a chance to participate in an X media lab session, i hope this is helps you understand what goes on.

An informal introduction to the mentors and other participants through cocktails and dinner at the Renaissance's Velvet Lounge. A good opportunity to catch up with the whole group in an informal setting. Some of the companies involved with projects were Adlabs, Shemaroo, Yolk (Singapore) Trine.


Started off with presentations by all the participants as well as some of the mentors. This was followed by a scheduling session where everyone gets between an hour to ninety minutes with each of the mentors they can schedule in.

Most of the mentors were from a wide range of disciplines from user interface design to film production. So it covered a lot of bases for any project that fit in with the labs objectives. it also offered the opportunity to interact and get one on one input from giants of the industry (pictured below the participants as well as mentors)

Tuesday & Wednesday
We had some fantastic sessions lined up with amazing people such as
Tom Kennedy (active in the media industry & currently producing a movie in Australia)
Robert Chua (founder of Interactive Tv in HK)
Matt Costello (script & game writer for Doom 3 amongst others)
Isaac Kerlow (animator, director and dean of NTU in Sg)
A.K. Madhavan ( head of Crest Animation )
Shekhar Kapur (director of Bandit Queen, Elizabeth and its sequel The Golden Age)

The amount of advice, input and experience we received from the mentors was simply staggering. From tinkering with the script, to character designs, marketing ideas, production techniques.

All this learning was compressed down into two days of intense discussion and dialogs.

The usual one on one sessions works by you explaining the project, its key points and its objectives, to the mentor who then chips in through pointed questions or suggestions.

What this does is make you think very clearly and very dynamcially about your own project and lets you see it in a different light. Like true mentors they make you think and come up with the answers yourself rather than just hand them out to you.

Not only do you learn about your project and the industry but it also helps you formulate a critical process which you can then apply to future projects.


Brendan Harkin & Megan Elliott did a splendid job with the whole process and allowed us to have a first rate professional as well as personal experience.

Everything was managed well and they were on hand to ensure everything was co-ordinated and nothing was lacking.

Beyond the professional it was truly great to meet such an amazing collection of people and make new friends.

I am sure the mentors as well as X media lab will be back soon.

Until then, they have good friends here at Illusion Interactive & Mumbai, wishing them the best of luck!

For more information visit www.xmedialab.com

Saturday, March 24, 2007

X I Media I Lab

The X media lab makes its debut in India at the Ficci - Frames 2007 in Powai this year. Aryaman is one of the projects picked up to be mentored over at Frames and we are looking forward to these sessions.

What is X Media Lab?

X | Media | Lab is the internationally acclaimed think-tank and creative workshop for emerging digital media disciplines in computer games, animation, digital cinema, interactive content and entertainment, and mobile applications.

The sessions bring together the world’s leading digital media practitioners, power-brokers, and innovators in a unique creative environment that helps companies and project teams improve their ideas & get their products to market for commercial success.

X | Media | Lab’s impeccable international network is drawn from the new media hotspots in Australia, China, India, Singapore, the UK, the US, and elsewhere

Tuesday, February 20, 2007

new news

We just finished the Feb newsletter. Contains information about the production, status, our plans for the next few months and some opinions on licensing and merchandise etc.

the team is still hard at work on the colour animatic and yes we are in the last throes of our preproduction.

also hoping to get our hands on our first clay model which we hope will hopefully become a proper action figure soon.

Monday, February 12, 2007

whats new you ask?

well at present we are working on our project and will set up a separate blog on the making of the film. which hopefully will be interesting and expansive straight from the artists themselves.

the studio continues to focus on the project and we are looking at two new offers for some client servicing work.

Saturday, January 27, 2007

The Posters!

As promised the two teaser posters are as follows.
If anyone wants a full size wall poster please email me on sales AT illusion-i.com with your address and i will ship it free. I only have a few so hurry !

Tuesday, January 16, 2007

Animation & Gaming India 2007


Back from the India Animation summit where we were one of the 6 finalists at the Super pitch. Unfortunately we couldnt achieve the maximum as my slides wouldnt work and our backup laptop decided to fail at the last moment.

I had to wing the presentation with some basic concept art, unfortunate because i thought we had a real shot at winning, but such is life.

I wish to congratulate Banzai, Maharajah Cowboy and the Mundu Hunt, they were fabulous and deserve their win.

Met some very interesting people and saw some good work.

Good Stuff !

Tuesday, January 09, 2007

See you at Animation India 2007

Hello Everyone,

I will be in Hyderabad for NASSCOM Animation India 2007 and will also be presenting an entry at the Super Pitch presentation.

I look forward to seeing some of you there.




Thursday, January 04, 2007

Presentation done !


just an update. our presentation is done and we are almost ready to go to war with it. it needs to be jazzed up a little and we will work on that aspect but the content is ready, it flows and im ready to go for it.

on other updates, things are progressing and we have a new addition to the animation staff joining us from tomorrow. well put up her bio when she gets in.

- Gaurav

Tuesday, January 02, 2007

Happy New Year & What we are upto

Hello Everyone, a very happy new year to you all. I hope this year is safe and propserous for all.

A news update

As you all know that our maiden venture Aryaman has been selected as one of the top 6 finalists for the Animation India 2007 Super Pitch.

We are busy working on the presentation as well as working out some last minute redesign before we begin with production.

Presently we are also running some tests which will be concluded at the end of the week and will allow us to solidify our look and final style.

Its going to be a fairly busy busy week.

Wednesday, December 27, 2006

Illusion Interactive is one of six finalists!!!

Illusion Interactives maiden venture Aryaman is one of the six finalists at the Super Pitch contest being held by NASSCOM at Animation India 2007 in Hyderabad.

Of the thirty entries only six were shortlisted as follows -

  • Tom, Dick & Harry - Pramod Sahoo
  • Maharaja Cowboy - Atul Rao (Toonz Animation India)
  • Little Krishna TV Series - Anirights Infomedia
  • Mundoo Hunt - Amit Anand / Nikhil Nagda (ettaminA Studios)
  • Aryaman - Gaurav Jain (Illusion I )
  • Banzi - Natarajan V (ICAT)
We are looking forward to making this presentation.

more on this from Gaurav Jain who will be making this presentation later!

Monday, December 18, 2006

Status Update!

we continue working on a hush hush home production project and are looking at strong rehiring over the next four to eight weeks.

ideally hoping to double staff strenght. we have also instituted cinema and visualising workshops for our younger animators complete with film viewings as well as daily homework.

we foresee a lot of hard work, sleepless nights and greying beards in the next year.


Wednesday, December 06, 2006


were finishing work on a short film for an independent producer.

reworking some designs for our own in house project which we really cant talk about at present.

will have more on this later

Thursday, November 23, 2006


well we are working on a very secretive long term project. there are a few pitches in the air which should close out by the end of next week. beyond which we will clear our schedules and begin working on our secret project.

involves lots of people and lots of training.

the punishment for talking without permission - walk the plank.

Thursday, October 26, 2006

Seamless Zoom Out

Following is a scene from the powerpuff girls movie